Although we're all too proud to admit it, I doubt there's anyone reading this who doesn't love to while away the odd bit of free time perusing sites like YouTube and break.com for funny videos of stupid people doing dangerous things. However, there are few individuals who have been more successful at combining funny, stupid and dangerous than the team behind the popular MTV show Jackass , and the several blockbuster movies based on the same premise of a few guys doing everything they can to humiliate and physically damage each other in the name of entertainment. With their latest movie, Jackass 2.5 , the studio is trying a transformational new approach to movie distribution. Instead of relying on box-office revenue, they have partnered with Blockbuster to make it available for free directly over the Internet, funded through advertising. This is an Internet first - an online premiere of a full-length feature film, distributed exclusively using Silverlight and a rich media content distribution
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