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• Silverlight Times Reader on a Mac

  You may have seen people on the subway or bus reading the New York Times on a tablet PC. You might even use the reader yourself. The reader has gotten some really impressive adoption since launching not long ago. But you probably haven't seen anyone enjoying this amazing online/offline reading experience on a Macintosh. Macintosh users aren't shy about pulling out their machines in public places, but the New York Times Reader hasn't been available for Mac. Now that Silverlight is coming to the Mac, things are beginning to change. Take a look at this demo of the New York Times Reader running in Safari on a Macintosh! A video interview of Kevin Gjerstad and I demonstrating a prototype of the Times Reader using Silverlight just got posted yesterday on the VisitMix front page, check it out . -Chris Han Read More... Posted Wednesday, May 16, 2007 1:06 PM from WPF Text Blog | 0 Comments Filed under: MIX, Times Reader, silverlight, Safari, Mac

• The Art, Science, and Business of Killer Content Experiences MIX Session

  I hope some of you who are attending MIX were able to attend this talk this morning. If not, here's a short summary of the chat along with some screen shots of the Silverlight Times Reader prototype that was demo'ed during the talk. Kevin Gjerstad, Group Program Manager of WPF , walked through some of the history of typography, the problems with reading today on screen, and how WPF aims to address those problems with features like multi-column layout, pagination, dynamic hyphenation, and optimal paragraph. Robert Larson, VP of Product Development at the New York Times , walked through the WPF based Times Reader and the business model that they're employing with it. Also, the most exciting part -- at least for me -- was hearing about their user metrics. The most staggering statistic is that there's a average 7x increase in user page views when compared to the web site! Warrick Fitzgerald, CTO at LiveTechnology , demonstrated WPF adaptive ads produced from their LiveAdMaker system. This system Read More... Posted Tuesday, May 01, 2007 3:15 PM from WPF Text Blog | 0 Comments Filed under: new york times, MIX, Times Reader, silverlight

• Times Reader Goes Subscription

  The New York Times announced that the Times Reader application's Beta period ends soon and it will be be converted to a $14.95 / month subscription service that will include Times Select and Premium Crosswords, which were previously paid content anyway. Also apparently home delivery customers of the paper will now get the Times Reader for free. Rob gives his perspective on the pricing. I suspect the Times is just testing the waters here. Of course they're in the subscription business to stay, but I wouldn't be surprised if they factor in usage data and tweak the model to accommodate the potentially diverse user base. Let me tell you, there's more method than madness behind SKU differentiation . Read More... Posted Saturday, March 17, 2007 10:14 AM from Even a chimp can write code | 1 Comments Filed under: WPF, Windows Vista, Windows Presentation Foundation, new york times, Times Reader