I hope some of you who are attending MIX were able to attend this talk this morning. If not, here's a short summary of the chat along with some screen shots of the Silverlight Times Reader prototype that was demo'ed during the talk. Kevin Gjerstad, Group Program Manager of WPF , walked through some of the history of typography, the problems with reading today on screen, and how WPF aims to address those problems with features like multi-column layout, pagination, dynamic hyphenation, and optimal paragraph. Robert Larson, VP of Product Development at the New York Times , walked through the WPF based Times Reader and the business model that they're employing with it. Also, the most exciting part -- at least for me -- was hearing about their user metrics. The most staggering statistic is that there's a average 7x increase in user page views when compared to the web site! Warrick Fitzgerald, CTO at LiveTechnology , demonstrated WPF adaptive ads produced from their LiveAdMaker system. This system
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