[You can skip to the last two paragraphs if you’d like to offer suggestions] Here we are…one month later with the second post in a series about the PDC2008 Content Owner role. If you don’t know what a Content Owner does, I’d recommend reading PDC2008: A Day in the Life #1 for context. As mentioned in the prior post, one of my responsibilities is to coordinate and drive two meetings each week with many representatives from across Microsoft. The members of this team are critical thinkers who help define, create, and shape the content we’ll present at PDC2008 in October . But how do we select our content? How do we know which sessions make sense and which ones don’t? It probably won’t surprise you to learn that many Microsoft employees have an engineering mind-set, and we tend to want everything defined in terms of an algorithm (yes, I’m guilty too ). But when it comes to content, though we do have many measures and metrics, a bunch of smart people talking and arguing about what makes the Read More...